Globe seals brand endorsement of biggest global Music Group BLACKPINK

At a time wherein we can only see the world through our screens, Filipinos are known to find the silver
lining in every situation. In this case, that silver lining blinks brightly in black and pink. Globe welcomes
the biggest international music group, BLACKPINK, into its family!
The record-breaking K-pop quartet joins the world-class roster of the telco’s endorsers to enlighten a
rather eventful year for all. Among its accolades, the group has become the first K-Pop group to have
the most music videos viewed, surpassing more than 1 billion views with their music video
“Boombayah” in October. In line with Globe’s mission to bring world-class connectivity to its customers,
it follows through by also bringing in brand ambassadors of the same caliber.
“This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we
strive to provide customers better everyday experiences that they will enjoy. Having BLACKPINK join the
Globe family is proof that we won’t stop bringing the world into our customers’ homes. BLACKPINK
being one of the world’s biggest groups has a huge following in the country. We want to bring our
customers nothing less than the best in entertainment,” says Ernest Cu, Globe’s President & Chief
Executive Officer.
Globe will soon bring more surprises featuring BLACKPINK. Watch out for it!

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